We took note of a recent story posted on www.inman.com about the real estate industry doing a poor job of responding on social media.
Frankly, we’re amazed by that. Whether we want to believe it or not, social media is such an important part of everyone’s life these days and to not utilize it in the business world means you are missing out.
We at First International Title are engaged in social media on a daily basis, be on the corporate level and/or out in the field via our branch offices. Simply stated, we want our customers to know what we’re doing and how we’re doing it. It’s definitely an effective communication tool.
Returning to the posted story, a study that was quoted indicated real estate companies don’t appear to put a priority on responding to social media posts. Apparently, brands and agents may be more focused on dealing with existing clients and social media inquiries may not result in many leads.
Real estate brands post nearly 12 times as frequently as they respond. By comparison, utility-related brands and retail companies send out 1.4 times and two times more posts than replies, respectively.
Among repeat buyers and sellers, satisfaction is highest when they receive a timely response to questions and concerns.
“Knowing how and when to communicate with customers is essential for real estate companies,” said Christina Cooley, director at J.D. Power.
And, we believe it’s essential for our company too!